There are some solid reasons why every business worth their salt is either already using video content on their websites and social media or is planning to create video content before 2022 is out.
There are also many reasons why business owners haven’t yet created video content to promote their products and services.
In this blog post, we will look at the reasons why businesses do or don’t yet use video content and how Approved Business can help you with yours if you are part of the latter group or if yours could do with improving.
Why Video Content is Great for Businesses
Video content captures your potential customers’ attention like no other format. Our brains are programmed to respond to movement and sound so it is no wonder that studies suggest that people remember over 90% of a message delivered through video content as opposed to only 10% of a text-alone message.
The benefits of video content are that it is great for brand awareness, helps to build trust and humanises your brand; over half of those who view a video from a business feel more connected to the brand. Furthermore, video typically gets more views and engagement than other marketing formats, especially on social media where video also excels as being one of the most shared and shareable marketing methods. Also, video is a great way to boost your SEO. All of this ultimately leads to video content generating more sales.
Why Businesses Don’t Use Video Content
For some, the idea of creating video content to get your brand message out there and to highlight the products and services your business offers is quite frankly, terrifying. People pay attention to video content and it is a great way to get your personality across which is so important in this day and age because increasingly – people buy from people.
These are all reasons why video content works so well as a marketing tool. However, it is also the reason why many of us are so hesitant and even scared to get in front of the camera.
The other many reasons people are not yet creating video content is because the processes of creating the video content can seem daunting; from writing a script, to adding captions and subtitles, to editing it to make it look professional and ensuring it is in a usable and importantly shareable format can be offputting and overwhelming and is quite simply out of the knowledge base of many business owners. This is where our Approved Business video package service comes in.
Approved Business Video Production Package
Take the fear and confusion out of creating video content by letting us help you. Our video production package tackles all of the hardest parts of creating video content from script writing to the final edit ensuring your branding and messaging can take centre stage and look completely professional.
For a one-off fee, you will get a finished video which you can then share on your website and your social media.
Ceed to the wishes of over 50% of consumers who say they would like to see more video content from businesses they are thinking of purchasing from and get your bespoke video content uploaded in as little as 2 weeks.
To find out more about our video production services click here.