You will be forgiven for thinking that B2B business directories are simply a great way for your potential customers to find you.
That is their most obvious function after all.
However, business directories help your business to flourish in other ways too.
In this article, we’ll explain why listing your business on the top UK business directories makes great business sense as well as detailing the best business directories for you.
How Business Directories Help Your Business
- They make it easy for your future customers to find you and your contact details.
- Being listed on respectable business directories helps build trust with people.
- Business Directories enable Google and other search engines to find your business, understand what you do and trust you more. This means higher ranking which means more eyes on your business.
- Business directories build with search engines by increasing your number of backlinks, this is the all the places that your website is mentioned online. The more backlinks the more trust your website has with Google and other search engines.
Top 10 UK Business Directories
1. It’s got to be Google
Google is synonymous with searching the internet – if you want to find something you ‘Google it’. So, if you are going to be listed anywhere, it’s here. It’s free and as part of your listing, you feature on Google Maps too. There’s plenty you can add here as well as your basic contact information and what you do; photos, customers can leave reviews (which you can also respond to). All of this helps to build your brand and let your potential customers know just how amazing you are at what you do.
2. Approved Business Gets Our Approval
As the UK’s number 1 B2B platform, our free business listing service is easy to use and has all the features you want your customers to see. This includes very generous business descriptions (both long and short form) as well as links to your social media, quote form, contact details, service categories a screenshot of your website and a QR code among other details. In case the free service doesn’t give you everything you need, it is easy to upgrade too, for additions like PDF attachments and product codes.
3. Better Be Bing
It’s the second-largest search engine in the world so why wouldn’t you? Like Google, it has a maps feature too so people can easily find your business both online and in the ‘real’ world. The simple 3 step registration process is appealing to even the least tech-savvy business owners.
4. Small but Mighty; The UK Small Business Directory
Priding themselves on doing things a little bit differently the UK Small Business Directory works by way of a postcode search – this helps customers who are looking specifically for local and small businesses and those who perhaps get frustrated with the often worldwide results of larger search engines.
5. Say Yes to Yell
Forests everywhere gave a collective sigh of relief when the Yellow Pages went online and Yell is the result. This pedigree and familiarity is part of what makes this business listing so popular with people along with the ability to search for businesses you want via postcode.
6. Give Bizify a Try
This relatively new but fast-growing UK business directory has a modern, busy edge to it and a no-nonsense ‘I need a…in…’ will appeal to certain demographics. The ability to add blog posts to your listing is an interesting feature too like a cross between socials and a directory.
7. Everyone Looks at Facebook
With over 70% of Facebook users looking at local business pages at least weekly there is simply no good reason to not join the other 200 million businesses on Facebook.
8. Hop Over to HotFrog
With listings as well as the ability to book and review businesses Hotfrog is a community as well as a listings site.
9. Yelp Helps
Commonly popping up with helpful reviews when you look for a business, Yelp is a very popular way for customers to find out if they want to use your services. A listing here along with great reviews will definitely help promote your business.
10. See Yourself on Cylex
With a focus on accuracy and consistency, listing your business on Cylex is a good move. They are happy to be one of the more complex online business listings and have tiered pricing options starting with a free one.
Whether you choose your favourites from this list or get to work on listing your business with them all, there’s no doubt it is a worthwhile thing to do to help promote your business and boost your online presence.