AI is no longer only the province of sci-fi movies or tech nerds. The fact is, if you want your business to succeed, you need to start embracing the world of AI because your competitors are and it will give them the edge if you don’t keep up. AI enables you and your business to […]
Sometimes when you are running a B2B business there are phrases and bits of marketing jargon that get used as if everybody already knows exactly what they are. ‘Marketing Funnel’ is one of them. You get told you need one. You get told that certain things should be a part of yours. But, often the […]
At Approved Business we are all about effective and easy business solutions. With that in mind, we have compiled this brief but comprehensive guide with the best tips on creating and increasing your internet presence. Don’t worry if you are already feeling a bit lost, we’ll start with the basics; such as what exactly is […]
Following the holiday slump that many B2B businesses endured over December, plenty are keen to hit the ground running in January. This often means rolling out exciting new plans to make this year the best yet in terms of new business, returning customers and ROI. But what exactly is it that will give your business […]
As 2023 draws to a close many of us are turning our thoughts to planning for 2024. This includes looking at business plans and as a major part of those plans; our marketing plans. But what should they include? What areas should we be focusing on in 2024? What are the marketing trends for 2024 […]
The recommended spending for small businesses on marketing is between 2% and 5% of revenue. However, we know that this disappears all too quickly, so it helps to know what free or low-cost marketing options are out there. With that in mind, we have compiled this list of 10 of the best. 1. Content Marketing […]
