What is a B2B Directory?
B2B simply means business to business. That is service or product providers whose customer base is, generally speaking, other businesses.
B2B directories are listings of businesses that are categorised so that they can be easily found by those who need to see them i.e. potential customers. Categories include location and niche. They basically do the job of making it as easy as possible for people to find the service they need and be able to contact them as quickly and easily as possible.
They can also add varying degrees of other information about your business.
Why Should I List My Business on a B2B Directory?
If you have a website then in order to make it a worthwhile investment of both your time and money you want to drive as much traffic to it as possible. This increases your ROI or in other words, it gets paying customers in front of you.
You can find a plan to suit you whatever your budget. There are free listings that provide enough information for potential customers to get a grasp of what you do, how to contact you and read and leave reviews of your services.
There are also premium listings that can include much more information such as query forms, downloadable brochures and website links for those all-important backlinks for your SEO.
5 Reasons Why You Should List Your Business on a Directory
- Provides your potential customers with up to date contact information for your business.
- The review sections are an excellent way to provide social proof.
- Business listings directories are an excellent way to boost your SEO by creating trustworthy, indexed backlinks to your website homepage.
- Business directories can form a key part of your marketing strategy.
- They provide an opportunity for you to add product listings that can contain links back to your own product pages – this provides lots of backlinks for SEO as well as giving your products a bigger audience.
How to Decide Whether a Paid Business Listing Is worth It
Using a business directory is a great idea for your business but whether you should take advantage of a free listings package or pay for a premium listing, with all the additional benefits that includes, is your next decision.
A good way to consider it is to do a trial. Initially start with a free listing and monitor the results. Make sure that you take full advantage of the free listing, use every aspect that is provided with the free package and see how it works out for you.
During this time you can also monitor your competitors on the directory you are using see if they are getting new reviews for example to check that the directory is doing the job of sending customers in the listings directions before you make the choice of whether to invest in your business that extra bit by taking advantage of a more comprehensive or premium package.
Approved Business is the UK’s Leading B2B Platform
With over 2500 daily visitors to our B2B Directory, over 100 thousand products listed, and more than 120 thousand businesses listed you’ll be in great company if you choose to list your company with us at Approved Business. With an exceptional range of additional benefits including our featured businesses sections, you’ll soon see why we are the UK’s leading Business to Business platform.
Take a look at our packages to see which one is best for you and your business.