Video marketing is a key part of any business’s marketing strategy. This is not only because over 90% of internet users consume video content but because video is such a versatile tool. But, what kind of videos should you start with, how long should they be and what do you need? Types of Videos You […]
There are over two thousand billion eyeballs on Instagram that you could be getting your business in front of. Yes, that’s over a thousand billion potential customers, buyers or clients that you can advertise to for free. All you have to do is sign up for an Instagram account. Well, there’s a little bit more […]
Whereas some social media platforms are more suited to a particular demographic, Facebook, with nearly 3 billion active users, is almost guaranteed to be used by your customers whatever your business and whoever your target customers are. This concise guide will help you to grow your business using Facebook whether you already using the platform […]
Twitter has undoubtedly been the most talked about social media platform over the last year with business magnate Elon Musk acquiring it and implementing changes, including some controversial ones. Whatever your views on its owner, Twitter is one of social media’s giants. It is currently used by over 325 million users every month and is […]
LinkedIn has changed. Over the last 3 years in particular this social media platform has evolved from what it started out as, which was largely a CV-sharing site. Now, although LinkedIn is still business focused, those who utilise it most successfully do it creatively and individually. LinkedIn is now all about marketing your business in […]
AI tools such as ChatGPT are becoming more widely used especially as marketing tools for businesses. Examples of AI being used in this way include chatbots to handle customer or potential customer queries and using a tool such as ChatGPT or one of its alternatives: Twain, ChatSonic for copy and content writing. Like any other […]
