As 2023 draws to a close many of us are turning our thoughts to planning for 2024. This includes looking at business plans and as a major part of those plans; our marketing plans. But what should they include? What areas should we be focusing on in 2024? What are the marketing trends for 2024 […]
The recommended spending for small businesses on marketing is between 2% and 5% of revenue. However, we know that this disappears all too quickly, so it helps to know what free or low-cost marketing options are out there. With that in mind, we have compiled this list of 10 of the best. 1. Content Marketing […]
Testimonials are crucial to your business. Your website and social media pages might be full of all the reasons YOU think customers should buy your products and/or services. YOU might record videos telling people how fantastic your business is, and write posts or sales pages explaining why they should buy from your business. But, when […]
You will be forgiven for thinking that B2B business directories are simply a great way for your potential customers to find you. That is their most obvious function after all. However, business directories help your business to flourish in other ways too. In this article, we’ll explain why listing your business on the top UK […]
Do you remember this feeling when you browse a website and find it so user-friendly and pleasant that you end up purchasing a few more goods than you intended to? It’s the essence of flawless user experience (UX). UX refers to people’s overall interaction with a product, website, or application. It focuses on how people […]
YouTube occupies a unique position. Not only is it the second biggest social media platform, behind Facebook, with just under 2.3 billion active users. It is also the second biggest search engine, behind Google, with more people typing in the YouTube search bar than many of the other major search engines (Bing, Yahoo, AOL, Ask) […]
