Buyers are savvy. We all see through the traditional outbound marketing techniques, and find them tacky or lacking in integrity or simply annoying. So, although a ‘salesy’ technique might work for a short-term business plan (remember PPI anyone?) if businesses are to not only survive but thrive, long-term building and long-standing relationships with customers is […]
There’s no doubt that hiring a great copywriter and graphic designer would be a worthwhile investment for your business. However, for many of us, financially speaking times are tough right now and the less we have to outsource the better. This is why we have prepared this guide to copywriting and graphic design, to give […]
Businesses of any size can reap huge benefits from running an effective marketing campaign. This article will take you through the whole process, so you can reap those benefits too. It explains just what a marketing campaign is and goes through the key elements of what makes a marketing campaign, with tips on how to […]
We know what it’s like when you are an existing business owner or starting up a new business. You know, and keep hearing about, all the things you need to have or add to your business plan. One of those things is a brand strategy. Are you one of the many who are not even […]
If only you had detailed information about all those potential customers who visit your site but don’t make a sale right then and there. What could you achieve with all that data? How many leads do you think you would you be able to convert with a quick follow up call, email, or email sequence? […]
In the modern business world, we need to be able to understand our customers and their buyer journeys. We need to be able to analyse and measure their interactions with our websites and apps to understand how we can serve them better and get those all-important conversions that are key to our business success. We […]
