Why Surveys Are An Indispensable Tool For Your Business and How to Use Them
You might be surprised to realise just how useful surveys can be to your business.
After all, they are low-cost and easy to use – it seems rare that anything valuable to your business comes under one let alone both of those categories!
But surveys are exactly that unicorn and we’ll explain why and how in this concise article.
Surveys Are Low Cost
Surveys are cost-effective – they can be created using the simplest, and most importantly free tools that are available on any computer, laptop or even your phone. There are plenty of platforms including Survey Monkey and Attest that make surveying very easy.
You also only need to create them once. Once you have created them you can reuse them over and over again. Though of course, you might like to add or alter them as your business grows and develops – when you bring out new products etc.
Surveys Can Help You Test Ideas
Thinking about a new product range or service?
You can utilise surveys to test out new product or service ideas without having to spend big on creating an actual beta test product or service – if the idea is a flop in a survey – you know to try a different route. Alternatively, if there’s something people are asking for or you suggest an idea and get great responses you know it’s going to be a hit before you even create it – this can be especially helpful if you require funding or approval to do so because you have your surveys to provide evidence that its worth investing in.
Surveys Improve Customer Relationships
Surveys can ensure your customers feel valued, listened to and respected this helps to build trust and is more likely to result in repeat business.
They also help you to better understand your customers and if you understand them better, you know what they want, what their pain points are, their most common questions, complaints and what delights them most – then you know how to appeal to them in your marketing and branding strategies, choices and decisions.
Get More Honest Feedback With Surveys
If you create anonymous surveys you are more likely to get honest answers – people who might have been reluctant to complain for any number of reasons including being afraid of getting bad service, afraid it will affect their service if they need a refund or replacement or simply being the kind of person who is conflict avoidant. People are far more likely to be honest on an anonymous survey than speak to someone about their issues face to face.
Get Intel on Your Competitors With Surveys
Surveys can even be used to find out what those who chose not to work with you think about you vs your competitors; what gave them the edge over you? This works well when combined with a tool like Website Traffic Revealer – so you know who visited your site but then didn’t go on to buy.
This gives you insights into what you need to change to get on top.
More Info?
For more information on Website Traffic Revealer or any of our other services head over to our Approved Business homepage.
